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![]() ![]() “Recall that United had a 777 engine nacelle loss and fleet grounding within the past few years, unrelated to the FAA’s proposal to fine for flying its 777 fleet for several years without proper pre-flight checklist tests of their engine fire-warning systems,” Mann says. Mann says, “CEOs tend to talk their book often without regard for ‘oops’ what may come back to haunt them in other areas.” The analyst notes that all airlines-even the resurgent United, now years past the notorious Dr. “There are many different reasons that our customers choose an airline, and price is certainly one of those factors-we believe that there are other factors that should weigh on that decision, like operational reliability,” said Earnst, who delivered the bulk of the presentation as a proxy for United’s senior leadership team. 7 press briefing, Josh Earnst, United’s chief communications officer, said the messaging draws a sharp distinction between United and its LCC competitors. The on-screen graphic reads, “United got more families in and out of Denver than any other airline.” And then, in a thinly veiled reference to Southwest’s holiday turmoil, adds, “. The advertisement, targeted to the local Denver and Colorado Springs markets, depicts families reuniting at an airport over the holiday season with what appears to be actual home video footage. The commercial is the latest salvo in United’s shade-throwing against beleaguered Southwest at the LCC battleground airport, but analyst Robert Mann cautions that the competitive schadenfreude of openly criticizing a competitor’s operations could backfire. United Airlines has chosen to make Southwest Airlines’ recent holiday meltdown, which began at Denver International Airport and catastrophically rippled through the system, the subject of a TV spot premiering during the Super Bowl broadcast Feb.
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